Nature-based travel is more than a passing trend – it’s becoming a defining motivator for today’s travellers wanting to switch off from their busy day-to-day lifestyle. It resonates strongly with modern priorities such as wellbeing, sustainability and meaningful experiences. From the dramatic cliffs of Ireland’s Atlantic coastline to the ancient forests and wetlands of Estonia, and from England’s rolling national parks to Scotland’s Highland wilderness and Wales’ rugged shores, demand continues to grow for itineraries and products that feel authentic, restorative and deeply connected to purpose.
The opportunities are extensive, with the flexibility to seamlessly weave individual experiences into a classic first-time itinerary or to create a fully customised, immersive programme centred entirely around wildlife and the great outdoors. More importantly, nature-based experiences are not always restricted to certain times of the year; they offer excellent year-round possibilities. Wildlife activity shifts with the seasons, creating natural reasons to travel beyond peak summer months – from spring migrations and autumn rutting season to winter birdwatching. Landscapes evolve beautifully throughout the year, opening the door for extended seasonal travel and something completely different for the returning traveller.
nature and wildlife experiences wITH ASA
We are delighted to highlight a selection of curated bookable nature and wildlife experiences across our destinations, carefully selected to inspire your next itineraries with ASA.
- ESTONIA: Birdwatching in Tallinn
Once closed to the public, the Paljassaare Peninsula has transformed from a former military zone into Tallinn’s premier birdwatching destination. On a guided experience, visitors explore this protected coastal reserve, home to a rich variety of migratory and resident species. From dedicated viewing towers to the sandy shores of Pikakari Beach, guests enjoy peaceful wildlife observation alongside striking views of Tallinn’s skyline – a seamless nature addition to a city-based programme.
- FRANCE: Lavender Fields of Provence
Be immersed in the sensory beauty of Provence with a guided exploration of the breathtaking Valensole Plateau, renowned for its vast “lavandin” fields. As you journey through this sea of violet, a knowledgeable guide shares the history, traditions and cultural significance of Provence’s “blue gold“. With stops at the most scenic photo points and a visit to a local producer to discover lavender essential oils, honey and regional specialities.
- ENGLAND: Hiking in the Lake District
Explore the Lake District’s iconic fells and sparkling lakes, following in the footsteps of Wainwright’s famous trails. Whether clients prefer a self-guided adventure or a professionally guided walk, the opportunities are endless, offering stunning scenery, wildlife spotting, quaint villages, cosy pubs and unforgettable views.
- SCOTLAND: Guided Hill Walk with Wild Reindeer
Step into the heart of Cairngorms National Park on a guided hill walk to meet Britain’s only free‑ranging herd of reindeer. On this outdoor adventure, guests follow an experienced guide across mountainous terrain to observe and learn about these iconic animals in their natural habitat, with the opportunity to get close to the herd and capture memorable wildlife moments. This experience combines light trekking with rich storytelling from knowledgeable herders, offering a standout nature‑led addition to any Scotland programme.
- WALES: Puffin Island Wildlife Cruise
Set off on a guided nature boat cruise to Puffin Island, a protected bird sanctuary off the north coast of Anglesey. This scenic boat trip heads out into the Menai Strait to observe seabirds, including guillemots, razorbills, and kittiwakes, as well as a resident colony of Atlantic grey seals in their natural habitat. There is also a chance to spot porpoises or dolphins. Accompanied by lively commentary from experienced skippers and guides, the cruise combines wildlife watching with coastal history and spectacular views of the rugged Welsh shoreline.
- NORTHERN IRELAND: Horse Riding along Northern Ireland’s Coastline
Experience the dramatic beauty of Northern Ireland’s coastline on a guided horseback ride. Traverse sweeping golden sands, ride through rolling dunes, and pause to admire waterfalls cascading from the cliffs of Binevenagh Mountain. With the Atlantic breeze and spectacular coastal scenery as your backdrop, this memorable experience offers wonderful photographic opportunities and adds a distinctive outdoor element to any Ireland programme.
- IRELAND: Bog Safari
Set off by foot on a guided exploration of Ireland’s ancient boglands, a unique landscape steeped in history, myths, and biodiversity. Along the way, discover traditional turf-cutting practices, an ancient monastic site, and the bog’s role in climate action, all set against dramatic Irish scenery.
asa loves: our team’s favourite nature spots
Our team of seasoned travel experts knows a thing or two about meaningful escapes, and they’re more than happy to share their personal favourites. From rugged Hebridean shores and restorative Anglesey seaweed baths to the timeless trails of the Lake District and serene archipelago vistas near Helsinki, these are the destinations that truly inspire them.
get in touch
With many more experiences to offer, contact us today to book, customise, or add these nature and wildlife products to your itineraries. Our team are ready to create the perfect nature-inspired getaways for your clients, guaranteed to create lasting, cherishing memories. Alongside our trusted network of accommodation partners and wide-reaching service providers, we bring your clients’ dream itineraries to life.
Log in to ASA’s online portal or contact your consultant to learn more.
