Our Journey

ASA grew from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.

The ASA family continues to grow. “TravelTeam@ASA” joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

In 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

In summer 2022 we welcomed specialist Welsh DMC Cambria under the new brand “Cambria@ASA” thereby opening the door to a fully customized FIT, Group & Incentive experience dedicated to Wales and all things Welsh.

2023 saw ASA turn 45 years old coinciding with yet another record-breaking year, and winners of the “UKInbound Tour Operator / DMC of the Year” award.  The journey continues into 2024 as we look to expand upon our European offerings.

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Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

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Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"Angela Shanley Associates has been a partner of our company for many years. Working with a professional and very experienced team who are very knowledgeable in their markets is an extremely important part of our strategic growth as a company."
Mairead Delaney
McGettigan Hotel Group
"The staff I have worked with at ASA are professional, friendly and efficient. We have worked together on several group itineraries in the past years, and we have been very happy with the quality of accommodation and ground services offered. Not only do they offer basic services like guides in London, but they can work on detailed unique itineraries. We will work with them again next season and hopefully for years to come. I highly recommend ASA for all your travel requirements."
Helen Blackwood
Blyth Education (Canada)
"I have been working with ASA Ltd for many years and we have been welcoming their guests to Fonab Castle Hotel for over 2 years. We have always found the team very professional and provide excellent communication regarding their client needs and requests. ASA have been building dream trips to Scotland for some amazing clients, and some have kindly shared their experiences and glowing praise for their well-planned out itineraries and attention to detail."
Janette Napier
Fonab Castle Hotel & Spa
"Keytours Vacations, a US based tour operator, has used the services of ASA for England and the UK over the last 10 years. During this time, we have enjoyed excellent service for our individual customers as well as for groups. All staff at ASA from top management to their reservations department portray a high level of professionalism."
Andreas Larentzakis
Keytours Vacations (USA)
"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"We have been working with the ASA team for a few years now and we are very impressed and happy with their service. ASA employees are friendly , professional, dedicated, and efficient in their work. Typically, our clients return from their trips thoroughly satisfied, with nothing but words of praise. Thank you for your service and we are looking forward to many years of successful partnership."
Nadiya Makarenko
Kensington Tours (Canada)
"We love working with the team at Angela Shanley Associates. They are super-efficient and truly lovely to work with. Their passion for service and taking excellent care of their Clients resonates strongly with our own values. They are a joy to work with!"
Joyce Arbuckle
Kingsmills Hotel
"We have collaborated with Angela Shanley Associates since our hotel opened, now 5 years ago and have been fortunate enough to have had Galina Danilenko, Michaela Kebaisa, Elodie Possidente and Laure Boisseau looking after our hotel’s national and international positioning. During all this time we have found them to be reliable, approachable, efficient and knowledgeable. For a medium sized company such as ourselves the personal relationship with our tour operators is paramount; as we grow we can feel confident that Angela Shanley Associates will position us where necessary with a professionalism second to none. A good luxury tour operator should be a long-term relationship for client and business, and we look forward to many more years working with Angela Shanley Associates."
Peter Nieuwland
Nira Caledonia