Our Journey

ASA grew from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.

The ASA family continues to grow. “TravelTeam@ASA” joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

In 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

Most recently in summer 2022 we welcomed specialist Welsh DMC Cambria under the new brand “Cambria@ASA” thereby opening the door to a fully customized FIT, Group & Incentive experience dedicated to Wales and all things Welsh.

The journey continues…

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Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

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Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"ASA are amongst our favourite inbound suppliers we work with worldwide. A strong list of products, exceptional prices and a willingness to find new products requested by our clients. ASA's service to support our needs is second to none in the UK & Ireland. Great Product, Great people."
Spiro J Ellul
Global Tourism Exchange (Australia)
"I have been working with ASA very successfully for over 10 years now. The team at ASA clearly love what they do and have their customers interest at the heart of everything they do. The team is well established, very knowledgeable, personable and passionate about both the products and their clients. ASA is a reliable and valued partner of Merlin. It is a pleasure to work with ASA including of course their brilliant Directors Adonis and Anak who both contribute hugely to such a wonderful company culture. Thank you for your support over the years and for being such great ambassadors of the Merlin attractions."
Enora Le-goff
Merlin Entertainments plc.
"We here at HRG Greece consider ASA as one of our most reliable partners, they have always met both our and our clients expectations, providing us with excellent services in an ever changing and extremely difficult industry where the smallest details count! ASA has, among others, serviced us with complex, demanding, last minute requests and they are always willing to assist in a professional and timely manner. Keep up the great work and thank you on behalf of all the HRG Greece meetings, groups & events team in Athens!"
Chryssanthi Pitiropoulou
HRG (Greece)
"glh. Hotels have been in partnership with Angela Shanley Associates for many, many years, and long may this continue. They are extremely professional, loyal, and most of all, they understand their markets, their products and the needs of their customers. However, It isn't just the great work that they do - they also have one of the most fantastic teams in the business - and this goes a long way to ensuring we work in partnership together, rather than a standard business / client relationship."
Chris Ball
glh. Hotels
"37 Years ago Anton Thompson and Angela Shanley formed a partnership that has truly stood “the test of time”. Thompsons Holidays are proud to still be the South African partners of ASA. Thank you for your loyal and professional support over the last 37 years and we look forward to the next era in this challenging and ever changing industry we all love so much! The ASA team always go the extra mile to ensure that our clients receive quality service of the highest standard. Adonis, Anak, Esref and everyone at ASA – thank you and well done!"
Kay Ellison
Thompson Holidays (South Africa)
"I am very happy to work for over 10 years now with this excellent company Angela Shanley Associates Ltd. ASA is our best partner. Thank you to a brilliant team for the great attention to detail and professional personalised service! We are especially happy with tailor-made exclusive programs and VIP itineraries around UK & Ireland ASA have been arranging for our clients. They proved they can make an impossible possible."
Valeria Lizakova
Globus Travel Group (Russia)
"Our cooperation has been evolving from year to year each better and the hopes for our partnership in the future are high, hopefully for both parties. We sincerely believe that the HG hotels are the perfect product for our partners and may we work together for many more years."
Doris Holm
Unique Hotels Group - Estonia
"Our long-term partnership with Angela Shanley Associates is based on - and it is supported by - just a few points: we feel 100% secure with offers we get; we enjoy 100% friendly service and get 100% accurate bills. It is not "we get what we pay for', but "they know what is worth paying for", so we save lots of time and paperwork of unnecessary searches. So simple!"
Lev Kipnis
Caspi Aviation (Israel)