Our Journey

ASA have grown from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion plan leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.

The ASA family continues to grow. TravelTeam @ ASA joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

More recently, in 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

Our journey continues…

Paris Market

Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

Angela Shanley Associates leaders in our field for over 40 years.

Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"We have had a close working relationship with Angela Shanley Associates for many years. The team are extremely professional and amongst the most experienced partners in the market. Their knowledge of the markets they work with and the Travel Trade in general is second to none. They are committed to their partners and are constantly exploring new opportunities to grow the business. We look forward to continued strong relations going forward."
Jo Kitchen
St Giles Heathrow
"ASA are amongst our favourite inbound suppliers we work with worldwide. A strong list of products, exceptional prices and a willingness to find new products requested by our clients. ASA's service to support our needs is second to none in the UK & Ireland. Great Product, Great people."
Spiro J Ellul
Global Tourism Exchange (Australia)
"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"Our working relationship with Angela Shanley & Associates goes back to the very beginning, when the founders, Angela Shanley and Anton Thompson, agreed to work together. Over 40 years later and our relationship is as strong as ever! Their professional and friendly service with a focus on total customer satisfaction, along with their willingness to help, their loyalty and fantastic product offerings make them one of the best teams in the industry to work with. We are proud of our long association with ASA and look forward to working with this great team for at least another 40 years!"
Joanne Adolphe
Thompsons Holiday South Africa
"Angela Shanley Associates Ltd has been one of our most valued Key Partners since opening our European (London) operation for Dorsett Hotels London Limited. I cannot recommend this Agent enough. All transactions are seamless and the team is always supportive, from the initial enquiry to the traveller departing, one cannot wish for a better Partner. They are super professional, smart, quick in response and experts in their destination. It is refreshing to work with such a passionate Partner. In the past few years they have grown their contribution to our business and we are looking forward to grow together further."
Stefan Lechner
Dorsett
"Angela Shanley Associates is a great organisation to work with. The team is professional, very knowledgeable, hard working and passionate about their business and clients. What Adonis does not know about the leisure market is not worth knowing! I am very grateful for their support over the years."
Anna Hanson
Park Plaza Hotels
"We have worked with ASA for a number of years now and they are great company to work with! The team are supportive, helpful and most of all it feels like a partnership where we want to help each other build and grow our businesses. We are looking forward to continuing to work with the wonderful ASA team!"
Emma Jackson
InterContinental Edinburgh the George
"Novotel London West has been working with Angela Shanley for several years, nurturing a strong and trustworthy relationship built on good communication and transparency. We consider these the foundations of any successful relationship. We look forward to continuing our relationship with ASA into the future."
Daniela Aili
Novotel London West