Our Journey

ASA grew from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.

The ASA family continues to grow. “TravelTeam@ASA” joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

In 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

In summer 2022 we welcomed specialist Welsh DMC Cambria under the new brand “Cambria@ASA” thereby opening the door to a fully customized FIT, Group & Incentive experience dedicated to Wales and all things Welsh.

2023 saw ASA turn 45 years old coinciding with yet another record-breaking year, and winners of the “UKInbound Tour Operator / DMC of the Year” award.

The journey continued into 2024 as the Travel Agenda brand joined the ASA family as “TravelAgenda@ASA” brining a wealth of experience and new opportunities.

Trinity,College,,Dublin

Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

3d,Wallpaper,Eiffel,And,Sky,Blue,Illustration

Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"Our long-term partnership with Angela Shanley Associates is based on - and it is supported by - just a few points: we feel 100% secure with offers we get; we enjoy 100% friendly service and get 100% accurate bills. It is not "we get what we pay for', but "they know what is worth paying for", so we save lots of time and paperwork of unnecessary searches. So simple!"
Lev Kipnis
Caspi Aviation (Israel)
"Hotel Le Pigonnet – Aix-en-Provence has been fruitfully working with ASA for several years now. Our collaboration runs smoothly and the guest profile is perfectly suited to our property. "
Aude Salvy-Cortes
Hotel Le Pigonet - Aix-en-Provence, France
"It has been an absolute pleasure working in partnership with Anak and the team at ASA for almost 20 years – developing new products, experiences, audiences and markets.

Here’s to our next 20 years and an ever strengthening relationship

"
Pietro Cecchini
The Scotch Whisky Experience
"Clermont Hotel Group have been in partnership with Angela Shanley Associates for many, many years, and long may this continue. They are extremely professional, loyal, and most of all, they understand their markets, their products and the needs of their customers. However, It isn't just the great work that they do - they also have one of the most fantastic teams in the business - and this goes a long way to ensuring we work in partnership together, rather than a standard business / client relationship."
Chris Ball
Clermont Hotel Group
"I am very excited about the new partnership with ASA. Thanks to Laure for being a great supporter of the product and allowing me to further expose the hotel with all your Partners. I am looking forward all the different opportunities 2018 will bring with this new co-operation!"
Simone Papiri
Trump Turnberry
"Edinburgh Bus Tours has worked with ASA for many years and have seen sales grow with them, especially over the last couple of years. We are especially delighted that they have invested in an Edinburgh office showing their commitment to Edinburgh and Scotland. They have a great, approachable team and I look forward to continued growth in the years to come"
Elaine Green
Edinburgh Bus Tours
"It is always great to work with Angela Shanley Associate. Besides their healthy business the relationship established and nurtured through the year provide mutual and better working partnership. The ASA team are top notch, always ready to assist where they can and the team work very well together. Definitely a partner to have."
Carlo Rappa
Great Scotland Yard, London
"We have had a close working relationship with Angela Shanley Associates for many years. The team are extremely professional and amongst the most experienced partners in the market. Their knowledge of the markets they work with and the Travel Trade in general is second to none. They are committed to their partners and are constantly exploring new opportunities to grow the business. We look forward to continued strong relations going forward."
Jo Kitchen
St Giles Heathrow