Our Journey

ASA grew from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.  This is #theASAway.

The ASA family continues to grow. “TravelTeam@ASA” joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

In 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

In summer 2022 we welcomed specialist Welsh DMC Cambria under the new brand “Cambria@ASA” thereby opening the door to a fully customized FIT, Group & Incentive experience dedicated to Wales and all things Welsh.  The following year in summer 2023 we left our long-term home in London and moved across the street to a new office double the size, to ensure the team had the option to benefit from an office environment as we rapidly grew.

2023 saw ASA turn 45 years old coinciding with yet another record-breaking year as the industry rebounded.  The journey continued into 2024 as the Travel Agenda brand joined the ASA family as “TravelAgenda@ASA” bringing a wealth of experience and new opportunities. In November 2024 it was Edinburgh’s turn for a new office and after 6 years in George Street we moved into larger premises on Calton Road following the successes of the Edinburgh based team.

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Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

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Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"We have had a close working relationship with Angela Shanley Associates for many years. The team are extremely professional and amongst the most experienced partners in the market. Their knowledge of the markets they work with and the Travel Trade in general is second to none. They are committed to their partners and are constantly exploring new opportunities to grow the business. We look forward to continued strong relations going forward."
Jo Kitchen
St Giles Heathrow
"It has been an absolute pleasure working in partnership with Anak and the team at ASA for almost 20 years – developing new products, experiences, audiences and markets.

Here’s to our next 20 years and an ever strengthening relationship

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Pietro Cecchini
The Scotch Whisky Experience
"It is always great to work with Angela Shanley Associate. Besides their healthy business the relationship established and nurtured through the year provide mutual and better working partnership. The ASA team are top notch, always ready to assist where they can and the team work very well together. Definitely a partner to have."
Carlo Rappa
Great Scotland Yard, London
"Novotel London West has been working with Angela Shanley for several years, nurturing a strong and trustworthy relationship built on good communication and transparency. We consider these the foundations of any successful relationship. We look forward to continuing our relationship with ASA into the future."
Daniela Aili
Novotel London West
"Muckross Park Hotel & Spa, Killarney has been working in partnership with Angela Shanley Associates for many years and in that time we have found the them to be most reliable and professional. The reservation and contracting process has been easy with a dedicated and friendly team at work in this agency. We would highly recommend Angela Shanley Associates for your travel requirements."
Brian Miley
Muckross Park Hotel & Spa
"I have been working with ASA Ltd for many years and we have been welcoming their guests to Fonab Castle Hotel for over 2 years. We have always found the team very professional and provide excellent communication regarding their client needs and requests. ASA have been building dream trips to Scotland for some amazing clients, and some have kindly shared their experiences and glowing praise for their well-planned out itineraries and attention to detail."
Janette Napier
Fonab Castle Hotel & Spa
"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"I would highly recommend Angela Shanley Associates to both tourists and business partners, as it is an award-winning company with excellent market expertise. They brilliantly works with both FIT and Groups. "
Aziza Yessi
The Grand Hotel York