Our Journey

ASA have grown from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion plan leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.

The ASA family continues to grow. TravelTeam @ ASA joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

More recently, in 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

Our journey continues…

Paris Market

Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

Angela Shanley Associates leaders in our field for over 40 years.

Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"It’s now a few years that SPVA/SEA VOYAGES has been working with ASA, and the pleasure is still there. The service and quality offered to our groups is always up to a very high standard and the ASA team always aim to fulfil our expectations. Since we’ve been working together, we haven’t received any negative comments and this is very pleasant in our industry. A massive thank you to Bissi and Sabrina for their efficiency and professionalism towards our exigent customers. Carry on like this."
Aurore Conde
SPVA (France)
"We at Loch Ness by Jacobite have enjoyed a great working relationship with Angela Shanley Associates Ltd for a great number of years and hope this will continue for many years to come"
Sheran
Jacobite Cruises Ltd
"I have been working with ASA very successfully for over 10 years now. The team at ASA clearly love what they do and have their customers interest at the heart of everything they do. The team is well established, very knowledgeable, personable and passionate about both the products and their clients. ASA is a reliable and valued partner of Merlin. It is a pleasure to work with ASA including of course their brilliant Directors Adonis and Anak who both contribute hugely to such a wonderful company culture. Thank you for your support over the years and for being such great ambassadors of the Merlin attractions."
Enora Le-goff
Merlin Entertainments plc.
"We have worked with ASA for eight years. ASA is our first choice for group bookings. Saying this, it's important to empathises that the team is very helpful even when placing small FIT booking. We will continue to use ASA, they have become an integral partner for our business. We appreciate the professionalism and care given to each and every booking, thank you."
Inna Gardiner
Journey Boutique (Jersey)
"I am very excited about the new partnership with ASA. Thanks to Laure for being a great supporter of the product and allowing me to further expose the hotel with all your Partners. I am looking forward all the different opportunities 2018 will bring with this new co-operation!"
Simone Papiri
Trump Turnberry
"I am very happy to work for over 10 years now with this excellent company Angela Shanley Associates Ltd. ASA is our best partner. Thank you to a brilliant team for the great attention to detail and professional personalised service! We are especially happy with tailor-made exclusive programs and VIP itineraries around UK & Ireland ASA have been arranging for our clients. They proved they can make an impossible possible."
Valeria Lizakova
Globus Travel Group (Russia)
"We have worked with Angela Shanley for many years and have always been very pleased with the level of professionalism on all front. Long may it continue…"
Jamila Panchoo
St Giles London
"Angela Shanley Associates are a pleasure to work with; they understand the needs of their clients as well as the demand of the markets they are booking providing a reliable service with clear communication. We value our partnership with them and look forward to growing business with them for years to come"
Rowena MacDonald
Sonas Hospitality Ltd