Our Journey

ASA grew from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.

The ASA family continues to grow. “TravelTeam@ASA” joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

In 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

Most recently in summer 2022 we welcomed specialist Welsh DMC Cambria under the new brand “Cambria@ASA” thereby opening the door to a fully customized FIT, Group & Incentive experience dedicated to Wales and all things Welsh.

The journey continues…

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Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

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Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"Novotel London West has been working with Angela Shanley for several years, nurturing a strong and trustworthy relationship built on good communication and transparency. We consider these the foundations of any successful relationship. We look forward to continuing our relationship with ASA into the future."
Daniela Aili
Novotel London West
"Muckross Park Hotel & Spa, Killarney has been working in partnership with Angela Shanley Associates for many years and in that time we have found the them to be most reliable and professional. The reservation and contracting process has been easy with a dedicated and friendly team at work in this agency. We would highly recommend Angela Shanley Associates for your travel requirements."
Brian Miley
Muckross Park Hotel & Spa
"ASA are amongst our favourite inbound suppliers we work with worldwide. A strong list of products, exceptional prices and a willingness to find new products requested by our clients. ASA's service to support our needs is second to none in the UK & Ireland. Great Product, Great people."
Spiro J Ellul
Global Tourism Exchange (Australia)
"Historic Royal Palaces values its relationships with professional and proactive partners and therefore Angela Shanley Associates is one of our most treasured partners. The ASA team ensure they understand their customer’s needs and we are proud to work with them to develop a range of products and experiences at the palaces that are second to none and ensure repeat business and sales growth."
Ann Wilson
Historic Royal Palaces
"We have been working with Angela Shanley Associates for many years.

The A.S.A. team is absolutely great and professional. They are always very helpful and know how to keep their partner happy with their products and knowledge.

It`s a pleasure to have A.S.A. as our supplier and we are looking forward to continuing our partnership."
Carolin Loeding
FTI Touristik GmbH
"Keytours Vacations, a US based tour operator, has used the services of ASA for England and the UK over the last 10 years. During this time, we have enjoyed excellent service for our individual customers as well as for groups. All staff at ASA from top management to their reservations department portray a high level of professionalism."
Andreas Larentzakis
Keytours Vacations (USA)
"Angela Shanley Associates are a pleasure to work with; they understand the needs of their clients as well as the demand of the markets they are booking providing a reliable service with clear communication. We value our partnership with them and look forward to growing business with them for years to come"
Rowena MacDonald
Sonas Hospitality Ltd