Our Journey

ASA grew from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.

The ASA family continues to grow. “TravelTeam@ASA” joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

In 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

In summer 2022 we welcomed specialist Welsh DMC Cambria under the new brand “Cambria@ASA” thereby opening the door to a fully customized FIT, Group & Incentive experience dedicated to Wales and all things Welsh.

2023 saw ASA turn 45 years old coinciding with yet another record-breaking year.  The journey continued into 2024 as the Travel Agenda brand joined the ASA family as “TravelAgenda@ASA” bringing a wealth of experience and new opportunities.

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Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

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Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"Our working relationship with Angela Shanley & Associates goes back to the very beginning, when the founders, Angela Shanley and Anton Thompson, agreed to work together. Over 40 years later and our relationship is as strong as ever! Their professional and friendly service with a focus on total customer satisfaction, along with their willingness to help, their loyalty and fantastic product offerings make them one of the best teams in the industry to work with. We are proud of our long association with ASA and look forward to working with this great team for at least another 40 years!"
Joanne Adolphe
Thompsons Holiday South Africa
"We have worked with ASA for several years, they are a very professional and very experienced company. Their team are not only extremely knowledgeable on all aspects of the travel market, but always very enthusiastic and supportive. Well done ASA for all your hard work and achievements, we look forward to working with you for years to come!"
Rafaelle White
The Royal Crescent Hotel & Spa
"Angela Shanley Associates are a pleasure to work with; they understand the needs of their clients as well as the demand of the markets they are booking providing a reliable service with clear communication. We value our partnership with them and look forward to growing business with them for years to come"
Rowena MacDonald
Sonas Hospitality Ltd
"It is always great to work with Angela Shanley Associate. Besides their healthy business the relationship established and nurtured through the year provide mutual and better working partnership. The ASA team are top notch, always ready to assist where they can and the team work very well together. Definitely a partner to have."
Carlo Rappa
Great Scotland Yard, London
"ASA is a key client for Blair Castle bringing us quality enquiries and bookings throughout the season.

They are quick to respond to queries and always contactable should any need arise. We thoroughly enjoy working with the team and hope to do so for many years to come.

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BLAIR CASTLE
"At Edwardian Group London, we have been very fortunate in fostering a mutually supportive relationship with Angela Shanley Associates over the last 20 years. A wonderful ambassador and loyal supporter of our hotels, we value them greatly and look forward to continuing this nurturing relationship well into the future."
Shazia Fleming
Edwardian Group London
"Historic Royal Palaces values its relationships with professional and proactive partners and therefore Angela Shanley Associates is one of our most treasured partners. The ASA team ensure they understand their customer’s needs and we are proud to work with them to develop a range of products and experiences at the palaces that are second to none and ensure repeat business and sales growth."
Ann Wilson
Historic Royal Palaces
"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel