Our Journey

ASA have grown from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion plan leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.

The ASA family continues to grow. TravelTeam @ ASA joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

More recently, in 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

Our journey continues…

Paris Market

Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

Angela Shanley Associates leaders in our field for over 40 years.

Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"Our long-term partnership with Angela Shanley Associates is based on - and it is supported by - just a few points: we feel 100% secure with offers we get; we enjoy 100% friendly service and get 100% accurate bills. It is not "we get what we pay for', but "they know what is worth paying for", so we save lots of time and paperwork of unnecessary searches. So simple!"
Lev Kipnis
Caspi Aviation (Israel)
"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"Edinburgh Bus Tours has worked with ASA for many years and have seen sales grow with them, especially over the last couple of years. We are especially delighted that they have invested in an Edinburgh office showing their commitment to Edinburgh and Scotland. They have a great, approachable team and I look forward to continued growth in the years to come"
Elaine Green
Edinburgh Bus Tours
"I've been working closely with the good people of Angela Shanley Associates Ltd (A.S.A.) in London for the past 6 years.It is (up to now) my great pleasure to tell you all that they are first class operators.They are top professionals, they know their trade and it's our pleasure working with them as our local supplier.I can say that I feel one of the A.S.A. family."
Offer Peleg
Airtour (Israel)
"We have worked with ASA for several years, they are a very professional and very experienced company. Their team are not only extremely knowledgeable on all aspects of the travel market, but always very enthusiastic and supportive. Well done ASA for all your hard work and achievements, we look forward to working with you for years to come!"
Rafaelle White
The Royal Crescent Hotel & Spa
"I am very excited about the new partnership with ASA. Thanks to Laure for being a great supporter of the product and allowing me to further expose the hotel with all your Partners. I am looking forward all the different opportunities 2018 will bring with this new co-operation!"
Simone Papiri
Trump Turnberry
"Angela Shanley Associates Ltd has been one of our most valued Key Partners since opening our European (London) operation for Dorsett Hotels London Limited. I cannot recommend this Agent enough. All transactions are seamless and the team is always supportive, from the initial enquiry to the traveller departing, one cannot wish for a better Partner. They are super professional, smart, quick in response and experts in their destination. It is refreshing to work with such a passionate Partner. In the past few years they have grown their contribution to our business and we are looking forward to grow together further."
Stefan Lechner
Dorsett
"I have worked with Angela Shanley Associates Ltd (A.S.A.) now, for well over 30 years. They are smart, friendly, reliable and professional, and always a pleasure to do business with, for groups or individuals. They know their markets and clients extremely well, and deal with their suppliers superbly. I look forward to another 30 years!"
Paula Mellon
Mercure London Bloomsbury