Sport has become one of the strongest drivers of international travel, creating opportunities to build itineraries around many of the world’s most iconic sporting occasions. From globally recognised tournaments and legendary venues to behind-the-scenes access and premium hospitality, sporting experiences offer clients a compelling way to connect with destinations across the UK, Ireland and France.
Working closely with our travel partners, ASA transforms these opportunities into seamless, fully managed sporting programmes. Whether sport forms the centrepiece of an itinerary or complements a wider leisure, incentive or group journey, we combine official event tickets, accommodation, transportation, sightseeing, hospitality and local expertise to create tailored programmes that deliver exceptional client experiences.
Below is a selection of ASA’s most popular experiences, together with some of the major events shaping the 2026 and 2027 sporting calendar, designed to help inspire your next client itinerary.
football experiences:
Football remains one of the UK’s greatest sporting attractions, drawing visitors from around the world to experience the excitement of live matches and explore some of the sport’s most iconic stadiums. From legendary clubs steeped in history to state-of-the-art venues, behind-the-scenes tours offer exclusive access to areas normally reserved for players and officials.
Stadium Tours
Go behind the scenes at England’s national stadium, exploring the dressing rooms, players’ tunnel and iconic Royal Box.
Discover one of football’s most legendary stadiums, including the famous Kop Stand and interactive exhibits celebrating Liverpool FC’s remarkable history.
Explore the legendary home of Manchester United, from the dressing rooms and dugout to the award-winning museum.
Experience one of Europe’s most advanced sporting venues while discovering the innovative design behind Tottenham Hotspur Stadium.
Step inside the Emirates Stadium and experience life as an Arsenal player, from the directors’ box to the home dressing room and pitchside.
Explore Stamford Bridge, including the dressing rooms, players’ tunnel, press room and museum.
Premier League Matchday Experiences:
With the new Premier League fixtures now confirmed, it’s the perfect time to start planning unforgettable football getaways. We can create bespoke matchday experiences featuring:
- Official match tickets and premium hospitality.
- Luxury weekend breaks with hotel accommodation, stadium tours and sightseeing.
- Tailor-made football itineraries across the UK, built around the biggest Premier League fixtures.
rugby experiences:
International rugby offers outstanding opportunities to create memorable leisure, group and incentive programmes, with world-class tournaments taking place across England, Scotland, Ireland and France.
One of rugby’s greatest annual tournaments, the 2027 Six Nations Championship returns between February and March, bringing together England, Scotland, Ireland and France in one of the sport’s most celebrated competitions. Whether supporting a home nation or following the tournament across multiple destinations, it offers outstanding opportunities for leisure, group and incentive travel.
Each November, the world’s leading rugby nations arrive in Europe for the Autumn Nations Series, with England, Scotland, Ireland and France hosting headline fixtures against New Zealand, South Africa, Australia and Argentina. Premium match tickets, VIP hospitality, stadium tours and destination experiences combine to create unforgettable rugby programmes.
golf experiences:
The UK and Ireland are home to some of the world’s most celebrated golfing destinations, offering exceptional opportunities to combine championship events with unforgettable golfing experiences.
The Open Championship returns to the Home of Golf at St Andrews in July 2027, creating an exceptional opportunity to build luxury golf itineraries around one of the sport’s most prestigious events. For clients planning to attend, bespoke golfing experiences can be combined with luxury accommodation, iconic courses and unforgettable touring at one of golf’s most celebrated destinations.
Beyond the championship, St Andrews remains a bucket-list destination for golfers from around the world. Whether enjoying a guided tour, playing one of its historic courses or exploring the town’s rich golfing heritage, it provides the perfect addition before or after attending one of Europe’s major golf championships.
tennis & horse racing experiences:
Some of Britain’s and France’s most prestigious sporting occasions combine world-class competition with tradition, heritage and exceptional hospitality, making them a natural addition to premium itineraries across the UK and France.
Held each summer in London, the Wimbledon Championships remain one of the world’s most celebrated sporting events, renowned for their tradition, prestige and unrivalled atmosphere. Centre Court tickets, premium hospitality and wider London experiences can be combined to create exceptional itineraries around this iconic Grand Slam tournament.
From the elegance of Royal Ascot and the excitement of The Grand National to the prestige of France’s Prix de l’Arc de Triomphe, these world-renowned race meetings offer outstanding opportunities to combine luxury hospitality with distinctive destination experiences. Whether travelling for a single event or incorporating horse racing into a wider itinerary, they provide a memorable addition to programmes across the UK and France.
formula 1 experiences:
Few sporting occasions combine speed, innovation and atmosphere quite like Formula 1, with race weekends bringing together elite motorsport, premium hospitality and vibrant host destinations.
Held each summer at Silverstone, the British Grand Prix is one of the highlights of the Formula 1 calendar and one of the UK’s most celebrated sporting events. Grandstand and hospitality tickets can be combined with luxury accommodation, private transfers and carefully curated experiences to create a complete race weekend itinerary. Silverstone will also welcome the return of the FIA World Endurance Championship in 2027, creating further opportunities for motorsport programmes centred around one of Britain’s most historic circuits.
From corporate incentives and VIP client events to private groups and specialist tours, Formula 1 programmes can be tailored around premium race hospitality, circuit access, luxury accommodation, exclusive dining and private transportation. Each element can be brought together to create a seamless motorsport itinerary tailored to the interests and objectives of each group.
Looking Ahead: Major Sporting Events
Many of the world’s leading sporting events attract strong international demand, making early planning essential. Whether your clients are looking to secure VIP hospitality, organise group travel, reward top performers with an incentive programme or create a bespoke FIT itinerary, ASA works with trusted partners to deliver seamless sporting experiences across the UK, Ireland and France.
- Premier League, The Championship, Scottish Premiership Football Seasons; August 2026 – June 2027
- United Rugby Championship Season; August 2026 – June 2027
- UEFA Champions League & Europa League Fixtures; September 2026 – June 2027
- Prix de l’Arc de Triomphe (Paris); October 2026
- Autumn Nations Rugby Series (England, Wales, Scotland, Ireland & France); November 2026
- Six Nations Championship; February – March 2027
- Cheltenham Festival; March 2027
- Grand National (Aintree); April 2027
- French Open (Roland-Garros); May – June 2027
- Epsom Derby Festival; June 2027
- Royal Ascot; June 2027
- Wimbledon Championships; Late June / Early July 2027
- Tour de France Grand Départ – United Kingdom; July 2027 (making history as the race begins in Edinburgh before travelling through England and Wales)
- Tour de France – France; July 2027
- Formula 1 British Grand Prix (Silverstone); July 2027
- The Open Championship (St Andrews); July 2027
- Women’s Rugby World Cup (England); August – September 2027
- Prix de l’Arc de Triomphe (Paris); October 2027
- Autumn Nations Rugby Series; November 2027
Discover Sporting Experiences with ASA
From single-event experiences to multi-destination championship programmes, ASA’s experienced team is ready to help you create tailored sporting itineraries across the UK, Ireland and France.
Log in to the ASA Online Portal to explore our latest sporting experiences, or speak to your ASA Consultant to start planning your next programme.
