About ASA: A Journey of Passion, Growth, and Innovation
ASA was founded on the passion and vision of Angela Shanley and has since evolved into the extended ASA family known today. We are proud to remain an independent company, continuously looking forward while staying true to the heritage and values that define us.
Established in 1978: A Legacy of Leadership
Since our beginnings in 1978, ASA has earned a strong reputation as a leading Destination Management Company (DMC) in key international markets. In 2003, we undertook a major restructuring and expansion, resulting in the current leadership of Adonis Farantouris (Chief Executive Officer), Anak McSporran (Chief Operating Officer), and Michael Gebreslassie (Chief Financial Officer).
Global Partnerships and Investment in People
Our growth has been driven by strengthening long-standing partnerships and cultivating new relationships around the world. We have made strategic investments not only in information technology and systems but also in our people. The travel industry is powered by its people, and at ASA, we believe our team defines our identity.
The ASA culture thrives on trust, professional growth, and shared values. We are proud of our dynamic, experienced, and engaged team – the future leaders of the industry. This is what we call #theASAway.
Expanding the ASA Family
In 2016, “TravelTeam@ASA” became part of the ASA family. That same year, we entered a co-ownership and full management of a Paris-based DMC, rebranded as “Flying Europe by ASA”, allowing us to expand our services and deepen relationships with existing partners.
A Scottish Presence and Growing Demand
In 2018, we opened a second UK office in Edinburgh – a long-held aspiration. This new location allowed us to better support the growing interest in travel to Scotland and Northern England. The Edinburgh team quickly flourished, prompting an expansion to a second floor in 2019.
Consolidating and Strengthening Our Brand
In 2021, we fully integrated “Flying Europe by ASA” into the core ASA brand. By bringing the Paris-based operation to the United Kingdom, we created a unified service platform and introduced our partners to France and other destinations through a single managed relationship.
Welcoming Cambria@ASA – A Welsh Travel Experience
In 2022, we expanded again with the addition of specialist Welsh DMC Cambria, under the new brand “Cambria@ASA”. This brought a fully tailored FIT, group, and incentive travel offering focused on Wales and Welsh culture to our partners and clients.
New Offices and Continued Growth
By summer 2023, ASA had outgrown its long-standing London office and relocated to larger premises just across the street, doubling our space to better support our expanding team. That same year, ASA celebrated its 45th anniversary with a record-breaking performance as global travel rebounded.
The momentum continued into 2024, when the respected Travel Agenda brand joined the ASA family as “TravelAgenda@ASA”, bringing a wealth of knowledge and opening new avenues for growth. In November, the Edinburgh office also moved to larger premises on Calton Road, following six successful years on George Street.
Commitment to Sustainability
In February 2025, ASA was officially accredited by Green Tourism, marking a key milestone in our ongoing commitment to sustainable travel practices. This formal recognition supports our journey towards responsible and environmentally conscious tourism.
