ASA grew from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family. We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.
From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets. In 2003 the company undertook an ambitious re-structure & expansion leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (COO) & Michael Gebreslassie (CFO) the three company directors.
We have since strengthened existing partnerships and developed new relationships across the globe. We have also invested. Not just in IT & systems, but also our people. It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow. This is #theASAway.
The ASA family continues to grow. “TravelTeam@ASA” joined the company in 2016. In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.
In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA. Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.
In 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.
In summer 2022 we welcomed specialist Welsh DMC Cambria under the new brand “Cambria@ASA” thereby opening the door to a fully customized FIT, Group & Incentive experience dedicated to Wales and all things Welsh. The following year in summer 2023 we left our long-term home in London and moved across the street to a new office double the size, to ensure the team had the option to benefit from an office environment as we rapidly grew.
2023 saw ASA turn 45 years old coinciding with yet another record-breaking year as the industry rebounded. The journey continued into 2024 as the Travel Agenda brand joined the ASA family as “TravelAgenda@ASA” bringing a wealth of experience and new opportunities. In November 2024 it was Edinburgh’s turn for a new office and after 6 years in George Street we moved into larger premises on Calton Road following the successes of the Edinburgh based team.
In February 2025 we received official accreditation from Green Tourism as we started to formalise our ongoing sustainability journey.
