Explore More: Unveiling Wales’ Hidden Gems
Wales is a land of timeless beauty, steeped in history, and brimming with vibrant culture. From the rugged coastlines of Pembrokeshire to the serene landscapes of Eryri (Snowdonia), every corner tells a story. Here, we are delighted to share the latest Welsh additions to the ASA portfolio, spotlighting the finest accommodations, thrilling activities, and hidden treasures that define this enchanting destination. Whether you’re drawn to luxurious retreats, cultural experiences, or adrenaline-filled adventures, Wales promises to captivate and inspire, and our Welsh experts, Cambria@ASA are here to help bring the very best of Wales directly to you and your clients!
3 new and exciting itineraries for 2025:
- Quest Wales
Dive into Quest Wales, an unforgettable 7-night self-drive adventure through the heart of Wales, designed for those who crave excitement and cultural immersion. Highlights include an underground tour of the Big Pit National Coal Museum, coasteering on the Pembrokeshire coastline, a ride on the Snowdon Mountain Railway, and paddling over the Pontcysyllte Aqueduct. Along the way, enjoy encounters with alpacas and Kune pigs, explore Cardiff’s landmarks on a bike tour, and discover breathtaking national parks, castles, and local traditions. Perfect for adventurers of all ages, Quest Wales combines thrills, heritage, and the stunning beauty of the Welsh landscape.- VIEW ‘QUEST WALES’ ITINERARY HERE >>
- Flavours of Wales
Indulge in a culinary journey through the Flavors of Wales. Meet passionate cheesemakers, visit farms producing the finest Welsh ingredients, and savour delicious, locally sourced meals. This itinerary includes behind-the-scenes tours, interactive tastings, and intimate dining experiences that showcase the rich food heritage of Wales. Perfect for food lovers seeking a high-quality, immersive adventure.- VIEW ‘FLAVOURS OF WALES’ ITINERARY HERE >>
- Wales in a Week
This small-group tour offers the ultimate all-in-one itinerary for travellers who want to experience the best of Wales in a single week. From Cardiff to Wrexham, explore iconic sites, hidden gems, and breathtaking landscapes. Enjoy premium 4-star accommodations, expert guides, and a seamless travel experience, running from May to September this year. This guaranteed departure tour is perfect for those seeking a comprehensive and unforgettable introduction to Wales.
new aCCOMMODATION PARTNERS:
Our new accommodations showcase the diversity and charm of Wales. Whether your clients seek luxury, history, or coastal relaxation, there’s something for everyone:
- Roch Castle – Immerse your clients in history with a stay at Roch Castle, a stunning 12th-century castle offering breathtaking panoramic views over Pembrokeshire. This atmospheric retreat combines historic grandeur with modern comforts, allowing guests to step back in time while enjoying luxurious amenities. With its rich history and spectacular location, it’s the perfect base for exploring the beauty of the Pembrokeshire Coast National Park.
- Escape Boutique Llandudno – Located in the heart of the seaside town of Llandudno, Escape Boutique Llandudno offers a chic, contemporary stay with all the comforts of home. This stylish boutique hotel blends modern design with a welcoming atmosphere, making it the ideal choice for guests looking to enjoy the charm of Llandudno’s Victorian promenade, as well as easy access to the surrounding natural beauty of North Wales.
- Hotel Portmeirion – For those seeking a truly magical experience, Hotel Portmeirion in the iconic Portmeirion Village offers a whimsical retreat surrounded by lush gardens and stunning coastal views. This Italianate village, designed by Sir Clough Williams-Ellis, is a dreamlike destination filled with vibrant architecture and serene pathways. Guests can enjoy the unique charm of this UNESCO World Heritage village while relaxing in a stylish, tranquil environment.
- Clawdd Coch Guest House – For a warm and welcoming stay in the heart of the Welsh countryside, Clawdd Coch Guest House provides a peaceful retreat with a personal touch. Offering comfortable, homely rooms and a serene atmosphere, it’s the perfect spot for guests seeking a rural escape while still being within easy reach of local attractions in North Wales. The family-friendly guest house is known for its friendly service and stunning surroundings.
- Hotel Wrexham – A modern and convenient base for exploring North Wales and beyond, Hotel Wrexham offers contemporary accommodations with all the necessary amenities for a comfortable stay. Whether your clients are visiting for business or leisure, this hotel offers easy access to local attractions, including Wrexham’s rich history, bustling town centre, and the nearby beautiful countryside.
- St Brides Spa Hotel – For clients seeking coastal luxury, St Brides Spa Hotel offers a rejuvenating experience with spectacular sea views overlooking Saundersfoot Bay. This stunning spa hotel combines modern design with relaxation, providing a full range of wellness treatments and a beautiful infinity pool. Guests can unwind while enjoying the tranquility of the coast, making it the perfect place for a restorative break or romantic getaway.
These new accommodations perfectly complement the diversity and beauty of Wales, offering your clients a range of options to enhance their travel experience. Whether they’re seeking historical grandeur, modern elegance, or a tranquil seaside escape, these properties provide the ideal place to relax, recharge, and immerse themselves in the best of Welsh hospitality.
new activity partners: elevating welsh adventures:
We’re excited to introduce our newest activity partners that will add an extra layer of excitement and immersion to your clients’ Welsh itineraries. From exhilarating outdoor adventures to deep cultural experiences, these activities provide the perfect way to engage with Wales’ natural beauty, rich history, and vibrant traditions. Here’s a closer look at what’s on offer:
- Seaweed Baths at Halen Môn – Immerse your clients in a soothing, eco-friendly spa experience on Anglesey. Halen Môn’s seaweed baths offer a unique opportunity to relax and rejuvenate while enjoying the healing properties of locally harvested seaweed. It’s a perfect way to unwind and connect with Wales’ natural coastal environment.
- Aqueduct Cruise at Pontcysyllte – Glide along one of Wales’ most iconic landmarks—the Pontcysyllte Aqueduct—a UNESCO World Heritage Site. This tranquil cruise takes clients over the breathtaking aqueduct and offers spectacular views of the Dee Valley, all while learning about the fascinating history of this engineering marvel.
- Coasteering – For those seeking an adrenaline rush, coasteering along Wales’ rugged coastline is the ultimate adventure. Clients will scramble over rocks, swim through caves, and jump into the crystal-clear waters of Pembrokeshire, all while exploring the stunning coastal scenery. A thrilling and unforgettable experience that brings them face-to-face with nature.
- Sheepdog Experience – For a more traditional Welsh experience, clients can witness the skill and precision of Welsh sheepdog handling. This immersive experience allows them to see how these remarkable dogs work in perfect harmony with their handlers to manage flocks in the picturesque Welsh countryside.
- Wrexham Full-Day & Half-Day Tours – Wrexham, known for its historical significance and vibrant culture, is now more accessible than ever with full-day and half-day tours. Your clients can dive into Wrexham’s rich heritage with guided tours covering everything from medieval landmarks to the town’s bustling modern scene. The tours are a great way to explore Wrexham’s past and present.
- Craft Ale Walking Tour Cardiff – Take your clients on a guided craft ale walking tour through Cardiff, sampling the finest craft ales that the Welsh capital has to offer. Along the way, they’ll learn about the local brewing scene and visit some of the city’s best-loved pubs and microbreweries, making it a perfect activity for beer enthusiasts.
- Spirit of Wales – For an entertaining evening that delves into the heart of Welsh culture, Spirit of Wales offers an unforgettable experience. Guests can enjoy a lively evening filled with traditional Welsh music, dance, and storytelling, providing a unique insight into the cultural spirit of Wales in a fun and interactive way.
These new activities add incredible depth to any Welsh itinerary, giving your clients the chance to connect with the land, people, and traditions of Wales in exciting and memorable ways.
get in touch:
Whether you’re crafting bespoke itineraries or looking for inspiration, our expert team are here to guide you. Ready to create unforgettable Welsh itineraries? Contact us today to learn more about our partners, tours, and trade rates!
