The lastminute.com London Eye & River Cruise
From Wednesday 22nd January 2020 the London Eye & River Cruise will be rebranded to The lastminute.com London Eye and The lastminute.com London Eye River Cruise.
Online travel agency Lastminute.com will become a headline sponsor of the London Eye and the agreement will see a joint rebrand of the London Eye and River Cruise, and the landmark will be lit in the lastminute.com brand colours.
Previous headline sponsors of the London Eye include British Airways, EDF Energy and most recently Coca-Cola Great Britain since 2015.
