The London Eye & River Cruise

From Wednesday 22nd January 2020 the London Eye & River Cruise will be rebranded to The London Eye and The London Eye River Cruise.

Online travel agency will become a headline sponsor of the London Eye and the agreement will see a joint rebrand of the London Eye and River Cruise, and the landmark will be lit in the brand colours.

Previous headline sponsors of the London Eye include British Airways, EDF Energy and most recently Coca-Cola Great Britain since 2015.