About Travel Agenda

TravelAgenda@ASA – Your Dedicated Central and Eastern Europe Travel Specialist

Originally founded in 2005 by Richard Blake in London, Travel Agenda quickly established itself as a trusted provider for travellers from Central and Eastern Europe visiting the United Kingdom and Ireland. With consistent growth and the addition of new key source markets, the company expanded operations by opening an office in Budapest, introducing travel products across Central Europe.

Focusing primarily on group travel, Travel Agenda became recognised as a comprehensive one-stop solution, offering accommodation, transportation, cultural experiences, guided tours, and meal arrangements – all under one roof.

A Strategic Partnership with ASA

Following the global disruption caused by the COVID-19 pandemic, Richard Blake realigned the brand’s strategy and initiated a new chapter by partnering with ASA. This move integrated Travel Agenda into the ASA family, rebranding the business as TravelAgenda@ASA.

In the two years since international borders reopened, TravelAgenda@ASA has solidified its position within ASA’s structure. The brand continues to thrive, drawing on its proven history while embracing new opportunities for growth.

The integration into ASA’s Tourplan NX system has unlocked access to an extensive range of directly contracted services, allowing for enhanced flexibility, competitive pricing, and seamless service delivery. With Richard Blake remaining actively involved in the business, TravelAgenda@ASA continues to expand its offering to both group and FIT (Free Independent Traveller) clients.

Tailor-Made Travel Solutions for Groups and FIT

Backed by a dedicated in-house operations team, TravelAgenda@ASA delivers expert support, customised itineraries, and dependable service. Whether arranging educational tours, incentive programmes, leisure groups, or bespoke FIT travel experiences, the team is committed to creating the perfect travel agenda for every client.

Explore the Possibilities with TravelAgenda@ASA

With a strong legacy, proven expertise, and the backing of ASA’s industry-leading systems and partnerships, TravelAgenda@ASA is ready to help you discover the best of the United Kingdom, Ireland, and Central Europe.

Let us help you build your perfect Travel Agenda.

We are a Tour Operator. Making your travel agenda ….complete!

"It has been an absolute pleasure working in partnership with Anak and the team at ASA for almost 20 years – developing new products, experiences, audiences and markets.

Here’s to our next 20 years and an ever strengthening relationship

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Pietro Cecchini
The Scotch Whisky Experience
"We have worked with ASA for several years, they are a very professional and very experienced company. Their team are not only extremely knowledgeable on all aspects of the travel market, but always very enthusiastic and supportive. Well done ASA for all your hard work and achievements, we look forward to working with you for years to come!"
Rafaelle White
The Royal Crescent Hotel & Spa
"Working with Angela Shanley Associates has been an absolute pleasure. They are incredibly responsive, easy to collaborate with, and always supportive of our work. Their enthusiasm and positive energy make every interaction enjoyable, and it’s clear that they value strong partnerships. We truly appreciate their commitment and look forward to continuing our relationship!



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Andrea Hamilton
Tootbus Global
"Our experience with the ASA DMC in London has been outstanding. Their team consistently provides professional, quick, and efficient service, ensuring that every detail is handled with precision. Their dedication to excellence and smooth operations makes them an invaluable partner for managing our London operations. We highly recommend their services to anyone in need of reliable, high-quality DMC

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Alishah Steies
Luxair Tours
"I have worked with ASA over 25 years. I really appreciate the fact that they pay attention to all the small details, they never say no and are always willing to help and to make sure that all the clients are happy. Personal, highly professional attention. I have a special large group that arrives in London every year (100 pax) to the same hotel, same dates. I must admit that if it was not Anak coming with his big smile to meet me and help with the group, it would not be the same!"
Varda Heinrich
Diesenhaus Ramat Hasharon (Israel)
"Historic Royal Palaces values its relationships with professional and proactive partners and therefore Angela Shanley Associates is one of our most treasured partners. The ASA team ensure they understand their customer’s needs and we are proud to work with them to develop a range of products and experiences at the palaces that are second to none and ensure repeat business and sales growth."
Ann Wilson
Historic Royal Palaces
"Our cooperation has been evolving from year to year each better and the hopes for our partnership in the future are high, hopefully for both parties. We sincerely believe that the HG hotels are the perfect product for our partners and may we work together for many more years."
Doris Holm
Unique Hotels Group - Estonia
"ASA are an absolute joy to work with; they have values that closely align with our company and always put the relationship with their suppliers at the forefront of their minds. We have built a strong relationship over the years and would consider them as our friends. Thank you ASA for all you do!"
Alexandra Bew
One Aldwych