About Travel Agenda

TravelAgenda@ASA – Your Dedicated Central and Eastern Europe Travel Specialist

Originally founded in 2005 by Richard Blake in London, Travel Agenda quickly established itself as a trusted provider for travellers from Central and Eastern Europe visiting the United Kingdom and Ireland. With consistent growth and the addition of new key source markets, the company expanded operations by opening an office in Budapest, introducing travel products across Central Europe.

Focusing primarily on group travel, Travel Agenda became recognised as a comprehensive one-stop solution, offering accommodation, transportation, cultural experiences, guided tours, and meal arrangements – all under one roof.

A Strategic Partnership with ASA

Following the global disruption caused by the COVID-19 pandemic, Richard Blake realigned the brand’s strategy and initiated a new chapter by partnering with ASA. This move integrated Travel Agenda into the ASA family, rebranding the business as TravelAgenda@ASA.

In the two years since international borders reopened, TravelAgenda@ASA has solidified its position within ASA’s structure. The brand continues to thrive, drawing on its proven history while embracing new opportunities for growth.

The integration into ASA’s Tourplan NX system has unlocked access to an extensive range of directly contracted services, allowing for enhanced flexibility, competitive pricing, and seamless service delivery. With Richard Blake remaining actively involved in the business, TravelAgenda@ASA continues to expand its offering to both group and FIT (Free Independent Traveller) clients.

Tailor-Made Travel Solutions for Groups and FIT

Backed by a dedicated in-house operations team, TravelAgenda@ASA delivers expert support, customised itineraries, and dependable service. Whether arranging educational tours, incentive programmes, leisure groups, or bespoke FIT travel experiences, the team is committed to creating the perfect travel agenda for every client.

Explore the Possibilities with TravelAgenda@ASA

With a strong legacy, proven expertise, and the backing of ASA’s industry-leading systems and partnerships, TravelAgenda@ASA is ready to help you discover the best of the United Kingdom, Ireland, and Central Europe.

Let us help you build your perfect Travel Agenda.

We are a Tour Operator. Making your travel agenda ….complete!

"It has been an absolute pleasure working in partnership with Anak and the team at ASA for almost 20 years – developing new products, experiences, audiences and markets.

Here’s to our next 20 years and an ever strengthening relationship

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Pietro Cecchini
The Scotch Whisky Experience
"We here at HRG Greece consider ASA as one of our most reliable partners, they have always met both our and our clients expectations, providing us with excellent services in an ever changing and extremely difficult industry where the smallest details count! ASA has, among others, serviced us with complex, demanding, last minute requests and they are always willing to assist in a professional and timely manner. Keep up the great work and thank you on behalf of all the HRG Greece meetings, groups & events team in Athens!"
Chryssanthi Pitiropoulou
HRG (Greece)
"Working with Angela Shanley Associates has been an absolute pleasure. They are incredibly responsive, easy to collaborate with, and always supportive of our work. Their enthusiasm and positive energy make every interaction enjoyable, and it’s clear that they value strong partnerships. We truly appreciate their commitment and look forward to continuing our relationship!



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Andrea Hamilton
Tootbus Global
"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"I have worked with ASA over 25 years. I really appreciate the fact that they pay attention to all the small details, they never say no and are always willing to help and to make sure that all the clients are happy. Personal, highly professional attention. I have a special large group that arrives in London every year (100 pax) to the same hotel, same dates. I must admit that if it was not Anak coming with his big smile to meet me and help with the group, it would not be the same!"
Varda Heinrich
Diesenhaus Ramat Hasharon (Israel)
"ASA is a key client for Blair Castle bringing us quality enquiries and bookings throughout the season.

They are quick to respond to queries and always contactable should any need arise. We thoroughly enjoy working with the team and hope to do so for many years to come.

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BLAIR CASTLE
"We’ve had the extreme pleasure of being partners with ASA for several years, and would never have been able to develop and grow our business to the UK (as well as to France now, with Flying Europe) without their incredible support, superior service and comprehensive product portfolio. We rely very heavily on ASA for their outstanding destination expertise, excellent understanding of the North American market, wide range of both standard and unique products, quick response times, unparalleled customer service, and willingness to always go the extra mile for us….and on top of everything else, each and every member of their dedicated and professional team is a pleasure to work with!"
Laura DeMaio
Global Consolidated Services (GCS), USA
"At Go City we’re proud to partner with Angela Shanley Associates. Their expertise and market reach have enhanced the visibility of our flagship product, The London Pass and the Go City London Explorer Pass, positioning them as must-have experiences in the UK. ASA’s dedication to service excellence and understanding of the travel market supports our growth and strengthens key distribution channels."
Alba Basora
Go City