About Travel Agenda

TravelAgenda@ASA – Your Dedicated Central and Eastern Europe Travel Specialist

Originally founded in 2005 by Richard Blake in London, Travel Agenda quickly established itself as a trusted provider for travellers from Central and Eastern Europe visiting the United Kingdom and Ireland. With consistent growth and the addition of new key source markets, the company expanded operations by opening an office in Budapest, introducing travel products across Central Europe.

Focusing primarily on group travel, Travel Agenda became recognised as a comprehensive one-stop solution, offering accommodation, transportation, cultural experiences, guided tours, and meal arrangements – all under one roof.

A Strategic Partnership with ASA

Following the global disruption caused by the COVID-19 pandemic, Richard Blake realigned the brand’s strategy and initiated a new chapter by partnering with ASA. This move integrated Travel Agenda into the ASA family, rebranding the business as TravelAgenda@ASA.

In the two years since international borders reopened, TravelAgenda@ASA has solidified its position within ASA’s structure. The brand continues to thrive, drawing on its proven history while embracing new opportunities for growth.

The integration into ASA’s Tourplan NX system has unlocked access to an extensive range of directly contracted services, allowing for enhanced flexibility, competitive pricing, and seamless service delivery. With Richard Blake remaining actively involved in the business, TravelAgenda@ASA continues to expand its offering to both group and FIT (Free Independent Traveller) clients.

Tailor-Made Travel Solutions for Groups and FIT

Backed by a dedicated in-house operations team, TravelAgenda@ASA delivers expert support, customised itineraries, and dependable service. Whether arranging educational tours, incentive programmes, leisure groups, or bespoke FIT travel experiences, the team is committed to creating the perfect travel agenda for every client.

Explore the Possibilities with TravelAgenda@ASA

With a strong legacy, proven expertise, and the backing of ASA’s industry-leading systems and partnerships, TravelAgenda@ASA is ready to help you discover the best of the United Kingdom, Ireland, and Central Europe.

Let us help you build your perfect Travel Agenda.

We are a Tour Operator. Making your travel agenda ….complete!

"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"We’ve had the extreme pleasure of being partners with ASA for several years, and would never have been able to develop and grow our business to the UK (as well as to France now, with Flying Europe) without their incredible support, superior service and comprehensive product portfolio. We rely very heavily on ASA for their outstanding destination expertise, excellent understanding of the North American market, wide range of both standard and unique products, quick response times, unparalleled customer service, and willingness to always go the extra mile for us….and on top of everything else, each and every member of their dedicated and professional team is a pleasure to work with!"
Laura DeMaio
Global Consolidated Services (GCS), USA
"We love working with the team at Angela Shanley Associates. They are super-efficient and truly lovely to work with. Their passion for service and taking excellent care of their Clients resonates strongly with our own values. They are a joy to work with!"
Joyce Arbuckle
Kingsmills Hotel
"Welcoming guests to Killarney for over 35 years, O Donoghue Ring Hotels has a wealth of experience in working with multiple operators and business segments. Our relationship with Angela Shanley Associates is very important to us, the approachability of the Anak & Agnieszka, and their demonstrable knowledge of the tourism business is something that is evident in their offering. A quality team, offering a quality product with a dedication to the guest that is very evident. We look forward to working with Angela Shanley Associates for many years to come."
Margaret O Donoghue
O Donoghue Ring Hotels
"Working with Angela Shanley Associates has been an absolute pleasure. They are incredibly responsive, easy to collaborate with, and always supportive of our work. Their enthusiasm and positive energy make every interaction enjoyable, and it’s clear that they value strong partnerships. We truly appreciate their commitment and look forward to continuing our relationship!



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Andrea Hamilton
Tootbus Global
"Our cooperation has been evolving from year to year each better and the hopes for our partnership in the future are high, hopefully for both parties. We sincerely believe that the HG hotels are the perfect product for our partners and may we work together for many more years."
Doris Holm
Unique Hotels Group - Estonia
"We have worked with ASA for several years, they are a very professional and very experienced company. Their team are not only extremely knowledgeable on all aspects of the travel market, but always very enthusiastic and supportive. Well done ASA for all your hard work and achievements, we look forward to working with you for years to come!"
Rafaelle White
The Royal Crescent Hotel & Spa
"Our long-term partnership with Angela Shanley Associates is based on - and it is supported by - just a few points: we feel 100% secure with offers we get; we enjoy 100% friendly service and get 100% accurate bills. It is not "we get what we pay for', but "they know what is worth paying for", so we save lots of time and paperwork of unnecessary searches. So simple!"
Lev Kipnis
Caspi Aviation (Israel)