ABOUT CAMBRIA

Welsh experts Cambria DMC joined the ASA Group as “Cambria @ ASA” in June 2022 opening the door to highly-specialised options for Wales only and multi-country programmes including Wales.

Retaining their existing Cambria brand identity and unique links & relationships with the Welsh trade, “Cambria @ ASA” sits within the existing ASA infrastructure bringing Wales to a global market. A dedicated Welsh team quote & operate tailor-made programmes drawing on their in-depth knowledge & understanding of the country, essential to getting under the skin of this unique destination and thereby preserving it’s unique culture for generations to come.

To call Cambria

+44 (0)20 3819 0274

To email Cambria

A complete DMC service dedicated to Wales for FIT, Group & Business Events travel

Why work with Cambria?

Local Welsh DMC service

Our local Welsh DMC service offers a wide range of options for both groups and individual travellers. As an inbound tour operator focused on Wales, Cambria@ASA have an in-depth knowledge and understanding of the country and are able to provide tailor-made itineraries that cater to the specific needs and preferences of each customer. Whether you're looking to arrange a tour the rugged beauty of Eryri (Snowdonia), immerse your clients in the rich culture and history of Cardiff, or simply relax and unwind in the picturesque countryside, we can help you plan the perfect trip.

Provision for tailor-made Groups & FIT's

Cambria@ASA understands that every traveller is unique, and that's why we offer a range of options for both groups and FIT's (Fully Independent Travellers). Our team of experienced travel consultants will work closely with you to create a bespoke itinerary that meets your needs and budget. Whether you're planning a family holiday, a romantic getaway, or a corporate retreat, we can help you make the most of your client’s time in Wales.

Corporate & Incentive management

Cambria@ASA also specialize in corporate and incentive management, with the ability to organize and plan events for businesses and organizations. From team building activities to product launches and conferences, we have the expertise and resources to create a truly memorable experience for your team. Our dedicated events team will take care of every aspect of your event, from venue selection to transportation and accommodation, leaving you free to focus on the important business at hand.

Hand-picked accommodations & experiences

We work with a range of hand-picked accommodations and experiences that showcase the best of Wales. From charming bed and breakfasts to luxury hotels, we have something to suit every taste and budget. We also offer a range of unique and authentic experiences that allow you to truly immerse your customers in the Welsh culture and way of life. Whether they are looking to try your hand at traditional Welsh crafts, sample local cuisine, or simply soak up the breath-taking scenery, we can help you make your clients trip truly unforgettable.

Expert countrywide driver / guiding options

To ensure a seamless and enjoyable trip, we offer a range of expert countrywide driver and guiding options. Our team of experienced drivers and guides are knowledgeable and passionate about Wales and will be able to provide a wealth of information and insights to every visitor. Whether you're looking for a private driver for your couple, family or group, or a local guide to show them around the sights, we have the perfect option for you.

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A land of song

Wales offers that ‘get away from it all’ feeling and something completely different to the rest of the UK.  With more castles per square mile than anywhere else in Europe, Wales is the only country in the world where you can walk the entirety of its coast on a waymarked path (870miles/1400km), experience a living language with over 700,000 speakers that is one of the oldest in Europe (don’t worry the Welsh people also speak English) and ride the fastest zipline in the World!

“Cambria @ ASA” offer an authentic local experience capturing the true essence of Wales. From its beautiful coastline to the peaks of the Snowdonia National Park. From world class gastronomy to exhilarating adventure experiences. All this complementing the culture, heritage, and people of this truly unique destination.

Offer your clients the benefits of a partnership with ASA.

"We’ve had the extreme pleasure of being partners with ASA for several years, and would never have been able to develop and grow our business to the UK (as well as to France now, with Flying Europe) without their incredible support, superior service and comprehensive product portfolio. We rely very heavily on ASA for their outstanding destination expertise, excellent understanding of the North American market, wide range of both standard and unique products, quick response times, unparalleled customer service, and willingness to always go the extra mile for us….and on top of everything else, each and every member of their dedicated and professional team is a pleasure to work with!"
Laura DeMaio
Global Consolidated Services (GCS), USA
"It’s now a few years that SPVA/SEA VOYAGES has been working with ASA, and the pleasure is still there. The service and quality offered to our groups is always up to a very high standard and the ASA team always aim to fulfil our expectations. Since we’ve been working together, we haven’t received any negative comments and this is very pleasant in our industry. A massive thank you to Bissi and Sabrina for their efficiency and professionalism towards our exigent customers. Carry on like this."
Aurore Conde
SPVA (France)
"ASA are amongst our favourite inbound suppliers we work with worldwide. A strong list of products, exceptional prices and a willingness to find new products requested by our clients. ASA's service to support our needs is second to none in the UK & Ireland. Great Product, Great people."
Spiro J Ellul
Global Tourism Exchange (Australia)
"We’ve worked with ASA for a number of years, and find the team incredibly helpful, professional, and easy to work with.

We value their ease of communication and our partnership, and look forward to welcoming their clients to The Fitzwilliam Hotel Belfast

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Helen Carse
The Fitzwilliam Hotel Belfast
"Working with Angela Shanley Associates has been an absolute pleasure. They are incredibly responsive, easy to collaborate with, and always supportive of our work. Their enthusiasm and positive energy make every interaction enjoyable, and it’s clear that they value strong partnerships. We truly appreciate their commitment and look forward to continuing our relationship!



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Andrea Hamilton
Tootbus Global
"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"Our long-term partnership with Angela Shanley Associates is based on - and it is supported by - just a few points: we feel 100% secure with offers we get; we enjoy 100% friendly service and get 100% accurate bills. It is not "we get what we pay for', but "they know what is worth paying for", so we save lots of time and paperwork of unnecessary searches. So simple!"
Lev Kipnis
Caspi Aviation (Israel)
"I very much value our partnership with ASA. They are the most efficient and dedicated team I have ever worked with in the DMC world. They are knowledgeable, passionate and strive to make a difference. I look forward to growing our mutual business together."
Nicole Eagles
ALG Vacations