A complete DMC service dedicated to Wales for FIT, Group & Business Events travel header image

A complete DMC service dedicated to Wales for FIT, Group & Business Events travel

ABOUT CAMBRIA

Welsh experts Cambria DMC joined the ASA Group as “Cambria @ ASA” in June 2022 opening the door to highly-specialised options for Wales only and multi-country programmes including Wales.

Retaining their existing Cambria brand identity and unique links & relationships with the Welsh trade, “Cambria @ ASA” sits within the existing ASA infrastructure bringing Wales to a global market. A dedicated Welsh team quote & operate tailor-made programmes drawing on their in-depth knowledge & understanding of the country, essential to getting under the skin of this unique destination and thereby preserving it’s unique culture for generations to come.

To call Cambria

+44 (0)20 3819 0274

To email Cambria

Email Cambria
A complete DMC service dedicated to Wales for FIT, Group & Business Events travel

Why work with Cambria?

Local Welsh DMC service

Our local Welsh DMC service offers a wide range of options for both groups and individual travellers. As an inbound tour operator focused on Wales, Cambria@ASA have an in-depth knowledge and understanding of the country and are able to provide tailor-made itineraries that cater to the specific needs and preferences of each customer. Whether you're looking to arrange a tour the rugged beauty of Eryri (Snowdonia), immerse your clients in the rich culture and history of Cardiff, or simply relax and unwind in the picturesque countryside, we can help you plan the perfect trip.

Provision for tailor-made Groups & FIT's

Cambria@ASA understands that every traveller is unique, and that's why we offer a range of options for both groups and FIT's (Fully Independent Travellers). Our team of experienced travel consultants will work closely with you to create a bespoke itinerary that meets your needs and budget. Whether you're planning a family holiday, a romantic getaway, or a corporate retreat, we can help you make the most of your client’s time in Wales.

Corporate & Incentive management

Cambria@ASA also specialize in corporate and incentive management, with the ability to organize and plan events for businesses and organizations. From team building activities to product launches and conferences, we have the expertise and resources to create a truly memorable experience for your team. Our dedicated events team will take care of every aspect of your event, from venue selection to transportation and accommodation, leaving you free to focus on the important business at hand.

Hand-picked accommodations & experiences

We work with a range of hand-picked accommodations and experiences that showcase the best of Wales. From charming bed and breakfasts to luxury hotels, we have something to suit every taste and budget. We also offer a range of unique and authentic experiences that allow you to truly immerse your customers in the Welsh culture and way of life. Whether they are looking to try your hand at traditional Welsh crafts, sample local cuisine, or simply soak up the breath-taking scenery, we can help you make your clients trip truly unforgettable.

Expert countrywide driver / guiding options

To ensure a seamless and enjoyable trip, we offer a range of expert countrywide driver and guiding options. Our team of experienced drivers and guides are knowledgeable and passionate about Wales and will be able to provide a wealth of information and insights to every visitor. Whether you're looking for a private driver for your couple, family or group, or a local guide to show them around the sights, we have the perfect option for you.

Sunrise,In,Tenby,Harbour,,Pembrokeshire,,Wales,,Uk.

A land of song

Wales offers that ‘get away from it all’ feeling and something completely different to the rest of the UK.  With more castles per square mile than anywhere else in Europe, Wales is the only country in the world where you can walk the entirety of its coast on a waymarked path (870miles/1400km), experience a living language with over 700,000 speakers that is one of the oldest in Europe (don’t worry the Welsh people also speak English) and ride the fastest zipline in the World!

“Cambria @ ASA” offer an authentic local experience capturing the true essence of Wales. From its beautiful coastline to the peaks of the Snowdonia National Park. From world class gastronomy to exhilarating adventure experiences. All this complementing the culture, heritage, and people of this truly unique destination.

Offer your clients the benefits of a partnership with ASA.

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"Edinburgh Bus Tours has worked with ASA for many years and have seen sales grow with them, especially over the last couple of years. We are especially delighted that they have invested in an Edinburgh office showing their commitment to Edinburgh and Scotland. They have a great, approachable team and I look forward to continued growth in the years to come"
Elaine Green
Edinburgh Bus Tours
"Keytours Vacations, a US based tour operator, has used the services of ASA for England and the UK over the last 10 years. During this time, we have enjoyed excellent service for our individual customers as well as for groups. All staff at ASA from top management to their reservations department portray a high level of professionalism."
Andreas Larentzakis
Keytours Vacations (USA)
"Millennium Hotels and Resorts have been working with Angela Shanley Associates for more than 15 years. The team is a pleasure to work with and we value the continuous support to the EU portfolio of hotels and look forward to strengthening our partnership year on year."
Hope Jonhston
Millennium & Copthorne Hotels
"It has been an absolute pleasure working in partnership with Anak and the team at ASA for almost 20 years – developing new products, experiences, audiences and markets.

Here’s to our next 20 years and an ever strengthening relationship

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Pietro Cecchini
The Scotch Whisky Experience
"Our experience with the ASA DMC in London has been outstanding. Their team consistently provides professional, quick, and efficient service, ensuring that every detail is handled with precision. Their dedication to excellence and smooth operations makes them an invaluable partner for managing our London operations. We highly recommend their services to anyone in need of reliable, high-quality DMC

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Alishah Steies
Luxair Tours
"Working with Angela Shanley Associates has been an absolute pleasure. They are incredibly responsive, easy to collaborate with, and always supportive of our work. Their enthusiasm and positive energy make every interaction enjoyable, and it’s clear that they value strong partnerships. We truly appreciate their commitment and look forward to continuing our relationship!



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Andrea Hamilton
Tootbus Global
"From day one, working with Angela Shanley Associates has felt like more than just a partnership—it’s been a collaboration built on trust, shared values, and a genuine passion for what we do. Their team is exceptional, always innovating while putting customers first. It’s been a pleasure growing together, and I have no doubt we’ll continue reaching new heights side by side."
Ana Karina Araque
Imagine Experience
"It is always great to work with Angela Shanley Associate. Besides their healthy business the relationship established and nurtured through the year provide mutual and better working partnership. The ASA team are top notch, always ready to assist where they can and the team work very well together. Definitely a partner to have."
Carlo Rappa
Great Scotland Yard, London