ABOUT CAMBRIA

Welsh experts Cambria DMC joined the ASA Group as “Cambria @ ASA” in June 2022 opening the door to highly-specialised options for Wales only and multi-country programmes including Wales.

Retaining their existing Cambria brand identity and unique links & relationships with the Welsh trade, “Cambria @ ASA” sits within the existing ASA infrastructure bringing Wales to a global market. A dedicated Welsh team quote & operate tailor-made programmes drawing on their in-depth knowledge & understanding of the country, essential to getting under the skin of this unique destination and thereby preserving it’s unique culture for generations to come.

To call Cambria

+44 (0)20 3819 0274

To email Cambria

A complete DMC service dedicated to Wales for FIT, Group & Business Events travel

Why work with Cambria?

Local Welsh DMC service

Our local Welsh DMC service offers a wide range of options for both groups and individual travellers. As an inbound tour operator focused on Wales, Cambria@ASA have an in-depth knowledge and understanding of the country and are able to provide tailor-made itineraries that cater to the specific needs and preferences of each customer. Whether you're looking to arrange a tour the rugged beauty of Eryri (Snowdonia), immerse your clients in the rich culture and history of Cardiff, or simply relax and unwind in the picturesque countryside, we can help you plan the perfect trip.

Provision for tailor-made Groups & FIT's

Cambria@ASA understands that every traveller is unique, and that's why we offer a range of options for both groups and FIT's (Fully Independent Travellers). Our team of experienced travel consultants will work closely with you to create a bespoke itinerary that meets your needs and budget. Whether you're planning a family holiday, a romantic getaway, or a corporate retreat, we can help you make the most of your client’s time in Wales.

Corporate & Incentive management

Cambria@ASA also specialize in corporate and incentive management, with the ability to organize and plan events for businesses and organizations. From team building activities to product launches and conferences, we have the expertise and resources to create a truly memorable experience for your team. Our dedicated events team will take care of every aspect of your event, from venue selection to transportation and accommodation, leaving you free to focus on the important business at hand.

Hand-picked accommodations & experiences

We work with a range of hand-picked accommodations and experiences that showcase the best of Wales. From charming bed and breakfasts to luxury hotels, we have something to suit every taste and budget. We also offer a range of unique and authentic experiences that allow you to truly immerse your customers in the Welsh culture and way of life. Whether they are looking to try your hand at traditional Welsh crafts, sample local cuisine, or simply soak up the breath-taking scenery, we can help you make your clients trip truly unforgettable.

Expert countrywide driver / guiding options

To ensure a seamless and enjoyable trip, we offer a range of expert countrywide driver and guiding options. Our team of experienced drivers and guides are knowledgeable and passionate about Wales and will be able to provide a wealth of information and insights to every visitor. Whether you're looking for a private driver for your couple, family or group, or a local guide to show them around the sights, we have the perfect option for you.

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A land of song

Wales offers that ‘get away from it all’ feeling and something completely different to the rest of the UK.  With more castles per square mile than anywhere else in Europe, Wales is the only country in the world where you can walk the entirety of its coast on a waymarked path (870miles/1400km), experience a living language with over 700,000 speakers that is one of the oldest in Europe (don’t worry the Welsh people also speak English) and ride the fastest zipline in the World!

“Cambria @ ASA” offer an authentic local experience capturing the true essence of Wales. From its beautiful coastline to the peaks of the Snowdonia National Park. From world class gastronomy to exhilarating adventure experiences. All this complementing the culture, heritage, and people of this truly unique destination.

Offer your clients the benefits of a partnership with ASA.

"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"Our experience with the ASA DMC in London has been outstanding. Their team consistently provides professional, quick, and efficient service, ensuring that every detail is handled with precision. Their dedication to excellence and smooth operations makes them an invaluable partner for managing our London operations. We highly recommend their services to anyone in need of reliable, high-quality DMC

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Alishah Steies
Luxair Tours
"We love working with the team at Angela Shanley Associates. They are super-efficient and truly lovely to work with. Their passion for service and taking excellent care of their Clients resonates strongly with our own values. They are a joy to work with!"
Joyce Arbuckle
Kingsmills Hotel
"Angela Shanley Associates has been a partner of our company for many years. Working with a professional and very experienced team who are very knowledgeable in their markets is an extremely important part of our strategic growth as a company."
Mairead Delaney
McGettigan Hotel Group
"We have had the pleasure of working with ASA since 2022. Their professionalism and attention to detail in delivering exceptional experiences for travellers make them one of our most valued partners. The team at ASA are a joy to work with and we truly appreciate our partnership and look forward to working together in the future."
Emma Jackson
Virgin Hotels
"From day one, working with Angela Shanley Associates has felt like more than just a partnership—it’s been a collaboration built on trust, shared values, and a genuine passion for what we do. Their team is exceptional, always innovating while putting customers first. It’s been a pleasure growing together, and I have no doubt we’ll continue reaching new heights side by side."
Ana Karina Araque
Imagine Experience
"I have worked with ASA over 25 years. I really appreciate the fact that they pay attention to all the small details, they never say no and are always willing to help and to make sure that all the clients are happy. Personal, highly professional attention. I have a special large group that arrives in London every year (100 pax) to the same hotel, same dates. I must admit that if it was not Anak coming with his big smile to meet me and help with the group, it would not be the same!"
Varda Heinrich
Diesenhaus Ramat Hasharon (Israel)
"ASA DMC have been an exceptional and invaluable partner to us through many years of collaboration. From their management team to their reservation’s team, all departments are committed, professional, efficient, friendly, and most importantly dedicated to deliver an outstanding service. We would highly recommend their services, reliability, and professionalism to anyone"
Silvia Huggett
Evan Evans Tours