Outdoor and adventure travel continues to grow across the UK and Europe, opening up new ways to enhance and diversify programmes. From gentle countryside walks and coastal experiences to more active pursuits, the variety on offer makes it easy to create something that feels both fresh and memorable.
And it’s not just about where you go – it’s about being part of the experience. The next couple of years bring plenty to get excited about, including the return of the Tour de France to the UK in 2027, with the Grand Départ weaving through Edinburgh, England and Wales. Whether soaking up the atmosphere from the roadside or building a trip around the event itself, it’s exactly the kind of moment that adds real energy to an itinerary.
With so much flexibility, outdoor experiences are simple to build into almost any programme, either as a standout highlight or a subtle addition that elevates the overall journey. From iconic landscapes to lesser-known gems, there are countless ways to bring these ideas to life.
To get you started, we’ve pulled together a selection of products from across our destinations to showcase just how versatile and accessible outdoor and adventure travel can be:
cycling tourS:
Edinburgh From the City to the Shore – Why stay in the city when you can cycle all the way to the sea? This relaxed bike tour takes clients from Edinburgh’s centre to the Shore of Leith, passing hidden corners, green spaces and coastal views along the way. It’s a great mix of sightseeing, storytelling and light adventure. Find out more here >>
Lyon By Bike – Discover Lyon the easy way with a guided electric bike tour, gliding effortlessly between the Rhône and Saône rivers. From the historic Old Town to leafy parks and panoramic viewpoints, it’s a relaxed yet immersive way to take in the city’s highlights, all with a little added “boost” along the way. Find out more here >>
national parks:
Calanque By Catamaran – For a different take on outdoor exploration, swap land for sea with a catamaran cruise through the Calanques. This cruise offers an active way to explore the coastline, combining time on the water with swimming and snorkelling in crystal-clear bays.
Dark Skies Lake District – By day, the Lake District is all about the views, but by night, it’s just as spectacular. Swap mountain landscapes for star-filled skies with a stargazing experience that offers a completely different perspective. With expert-led sessions and access to advanced telescopes, clients can explore the night sky in a setting largely untouched by light pollution – an atmospheric and memorable way to experience the region after dark.
Salmon Fishing Scotland – For a timeless Scottish experience, salmon fishing offers a unique way to connect with the landscape & outdoors. Set along some of the country’s most celebrated rivers, these guided experiences combine tradition, tranquillity and a real sense of place.
urban adventures:
Bath Kayak Tour – Swap walking tours for the water with a kayak experience through Bath. Guided kayak tours along the River Avon offer a more immersive way to discover Bath’s historic surroundings. With expert guidance and a relaxed pace, it’s a distinctive experience that adds depth and variety to a traditional stay.
Climb The O2 London – Who says adventure only happens in the great outdoors? Up at The O2 invites clients to scale one of London’s most recognisable landmarks, rewarding them with unbeatable skyline views and a real sense of achievement at the top. A great way to add something a little unexpected to a classic London stay. Find out more here >>
Kelpies Aerial Experience – Go beyond the photo stop and experience The Kelpies from the inside out. With a guided aerial climb through the structure, clients can explore these towering sculptures up close while uncovering the stories and craftsmanship behind them.
walking tours:
Bespoke Hiking – Hiking doesn’t have to be one-size-fits-all. From independent walking itineraries to guided hikes in more remote terrain, there are plenty of ways to tailor a hiking experience to suit different clients. Areas like the Scottish Highlands and the Pembrokeshire Coast offer dramatic scenery and well-established trails, making them ideal for both self-guided exploration and more structured, guide-led experiences.
Hike the Wild Atlantic Way – This is Ireland at its wildest. Guided by a local expert, this hike takes clients up through dramatic landscapes to secluded mountain lakes, with the Atlantic never far from view. Along the way, stories, history and local insight bring the scenery to life, making it much more than just a walk. Find out more here >>
get in touch:
Outdoor and adventure travel is only getting bigger, with more clients looking for trips that feel immersive, active and authentic. With the right experiences, you can turn a good itinerary into a great one, and we are here to help make it happen every step of the way. With our experienced teams and trusted partners, we’re ready to help you create itineraries that truly deliver. Speak with your ASA consultant or log in to our Online Portal today for more information.
